Traditional marketing engages two of the five senses: vision and hearing. Targeting the sense of smell allows you to influence a customer’s emotion and memory. People are 100 times more likely to remember something they smell versus something they see, hear or touch. Introducing the right scent plays a vital and complex role in the experience you’re trying to create – whether it is elegant, welcoming or exhilarating. These important sensory associations create an experience that influences how your patrons spend their time and money.